Genius Now Lets You Annotate Any Web Page, Not Just Rap
Rap Genius was just the first step to fulfilling Marc Andreessen's Netscape dream of letting people annotate the whole Internet. Today, the lyric explanation startup tries to achieve its destiny with the launch of its new genius.it/ prefix that lets you add annotations to any web page.
Just put the prefix before a URL like http://genius.it/techcrunch.com/author/josh-constine , highlight a piece of text or image, and you can append a backstory, explanation, context, or extra links. Other users who visit the genius.it/ version of the same site will see your annotation, and can upvote or downvote it, reply, or share the annotation. You can try it out by annotating the blog post you're reading right now.
To help out, Genius today launched a Chrome Extension, Bookmarklet, and new version of its iOS app that make it even easier to mark up websites. Featured annotations include the 2015 State Of The Union address explained by four of President Obama's former speech writers, and the original JQuery code.
"Only a handful of people know that the web browser's big missing feature—the feature that was supposed to be in from the start but didn't make it—is the ability to annotate any page on the Internet" Genius writes on the launch page for the feature. Genius co-founder and CEO Tom Lehman wrote this is "our biggest challenge yet" on Product Hunt.
Genius, Explained
It's been a rollercoaster for Genius over the past few years. Originally founded by three friends and rap lovers at Yale, Rap Genius let users upload lyrics to its site, and add explanations of the complex metaphors and slang. The classic example is the Lil Wayne lyric "Real G's move in silence like lasagna", which Rap Genius could teach you mean that true 'G'angsters perform the illegal activities in secret without making noise, like how the letter 'g' is silent in the pronunciation of the word 'lasagna'.
Eventually, Rap Genius expanded to letting people annotate poetry, legal documents, historical texts, and news on its site. Still, many thought of the site as just a joke. Boy were they shocked when prestigious firm Andreessen Horowitz invested $15 million into the startup in 2012. The investors were oddly fitting, as Marc Andreessen tried to build an annotation feature into Netscape but had to abort due to technical challenges of the 1990s, and Ben Horowitz is an avid rap fan who often quotes lyrics to sum up his blog posts about venture capital.
Even back then, Rap Genius eventually planned "to have annotations where people are reading news" as Horowitz told me. But the startup took a windy path to today.
One of its co-founders Mahbod Moghadam, the champion of Rap Genius' vibrant international community of contributors. became a loose cannon. In interviews, he told luminaries like Mark Zuckerberg and Warren Buffet to "Suck my D*ck". He attempted to cheat Google Search results by incentivizing bloggers to add random hidden links to Rap Genius pages in order to boost their SEO. When caught, Google penalized Rap Genius' search placement, damaging its traffic.
You can see Moghadam's antics and get a feel for the other founders in this zany interview with me at TechCrunch Disrupt NYC 2013.
Rap Genius Announces News Genius at Disrupt NY
The final straw came when Moghadam made a misogynistic comment on the Rap Genius annotation of the Santa Barbara Massacre perpetrator's manifesto. Though he deleted his comment and apologized, he was forced to resign from the company.
But Rap Genius has since bounced back. It changed its name to just Genius to denote its widened scope, and raised $40 million more from Dan Gilbert, owner of the Cleveland Cavaliers basketball team, and Andreessen Horowitz. The startup launched an iOS app to ween itself off of relying on Google Search traffic, and began experimenting with embeddable annotations.
Genius' remaining founders, Tom Lehman and Ilan Zechory (from left)
Invisible Ink Community
Now Genius is opening up annotations for all web pages without their owners having to change any code. To non-Genius users, the websites look normal. But those who visit the prefixed URL or use its extension will see the hidden, crowdsourced stories behind the content.
If Genius' web annotations catch on, it could forge a community of readers with X-ray vision, appending thoughts to sites that only each other can see.
Sent from my iPhone
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